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Chocolate Bar Relaunch - Episode One

Ilze's Chocolat • May 03, 2021

The Snack-sized format

There is nothing like a bar of good chocolate to enjoy on your own during a snack-break in the middle of the working day, or to share in front of the television at night. But today's chocolate lover often wants to find a snack that is still the real thing, yet will not leave you feeling guilty about the calories that you have added to your daily count.


While many marketing messages would suggest that we should go for snacks that are low on calories but equally low on taste, our belief is that the real answer lies in smaller portions. Isn't it so much better to have a real chocolate experience with a smaller portion than to waste calories with a larger portion of something that tastes only slightly better than sugared card board?


So in order to support you in your drive towards "smaller but more beautiful", we will be launching a range of chocolate bars in a new 95g format. Still a substantial snack, truth be known, but if you share it, it will leave you much more satisfied that you had a good experience without too much impact on your diet.


The first 95g format snack that we are launching today is a white chocolate bar, infused with strawberries. We have done this infusion ourselves, for four days in a wet stone grinder. So you can be sure that nothing other than the real white chocolate and the strawberries went into this bar. We then added real freeze dried strawberries. No, not just skin deep, but real pieces of strawberries that were pushed into the chocolate to add some texture and additional strawberry flavour when you bite through.   

by Ilze's Chocolat 16 May, 2021
Our dark chocolate bar with flamed raisins soaked in port are now also available online in the 95g format.
by Ilze's Chocolat 09 May, 2021
The launch of our 95g snack-sized hazelnut and orange bars - in milk and dark chocolate. The dark chocolate is vegan friendly.
by Ilze's Chocolat 12 Nov, 2020
At the moment, most of us need to be careful how we spend our money and still be able to buy all the treats that we would like to. So we have implemented a loyalty programme whereby you can earn points with every purchase, when you refer a friend, or when you post about us on Facebook or Twitter. These points can then be converted to discounts on your next order. In fact, by simply registering on the program, you will already have earned 100 points, which take you halfway to the first reward at 200 points! So how does it work? 1. Welcome bonus: 100 points! 2. You get 3 points for every £1 you spend on our website. 3. Share about us on Facebook or Twitter, 50 points each. 4. Subscribe to our mailing list, 50 points. 5. And you can earn more points buy adding your birthday or referring a friend. And what are the rewards? Today, we announce three rewards: 1. 200 points: Free shipping on your next order,... 2. ...or 10% off on your next order. 3. 400 points: 20% off on your next order. Yes, if you place a large order for all your Christmas chocolate gifts, the 200 points that you earned just by registering and placing a first order can bring a very substantial saving. If you want to know more, just click on the orange icon with "Rewards" written on it on the right hand side of your screen (this presents as a round orange icon on smartphones).
by Ilze's Chocolat 08 Nov, 2020
Our shop in Eastcote remains open for takeaways during this lock-down period. So if you are able to come to the shop, we continue with our two special offers for pick-up; please have a look and place your order! If you have enjoyed some of our light lunches or treats in the shop during the last months, you may perhaps feel that you have "lost" something during lock-down. The good news is that we continue to offer these as takeaways. Better still, you can order it online for a specific pickup time and collect with minimum waiting time. Please see what we have on offer . But if you are unable to visit our shop, remember that our online store continues to offer our full range of chocolate and macaroon products. Do have a look!
by Ilze's Chocolat 14 Oct, 2020
"Hi there, I just wanted to thank you so much for the wonderful anniversary macaroons my husband received last week. I ordered your largest box & they were quite simply demolished within hours! Seriously we love a macaroon & we have tasted many over the years over afternoon teas. These are by far the tastiest , chewiest, yummiest, scrummiest macaroons we have ever had! We will be placing regular orders for these divine treats you so preciously create. Even the way they arrived in their packing was just simply perfect! Thanks again - already thinking of an excuse to order some more?! Kindest Regards, Holly" Isn't it just wonderful to get feedback like this? Such an email makes it possible for us to continue, even amid all the negative news brought about by the pandemic. Then again, if one decides to focus on something and you constantly strive to improve (in our case, chocolate and macaroons), then after 14 years you are bound to gain the edge; that is the reward of your focus. But we want to share our treats with more of you and encourage you to share it further by offering it as presents in a time when everyone needs encouragement. That is why we have two very special offers for those of you who are able to visit our shop or who are able to order online and collect from us.
Ilze's chocolates and macaroons post-lockdown
by Ilze's Chocolat 11 Jul, 2020
This block gives an update on the measures we have taken in our business to return to the new normal. It also describes how we have re-opened our local business shop in Eastcote
by Ilze's Chocolat 06 Jul, 2019
In this post, we explain how visitors to our site can place large volume orders, for example for weddings, special events or for corporate gifts.
by Ilze's Chocolat 04 Jun, 2019
Here are some ideas for preparing a personalised, hand-made gift for your father. And we will have it delivered complete with your message hand-written in the card of your choice.
by Ilze's Chocolat 02 Nov, 2018
How do you make sure that you can have fresh French macaroons for your celebration days during this Christmas Season?
by Ilze's Chocolat 17 Jan, 2018
Win a gift box of chocolates or macaroons if your photograph earns enough likes among our followers. See how below...
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